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Bill brings together vehicle-level ADAS design, embedded perception, functional safety and technical leadership. His work connects the decisions made during architecture and component selection with the evidence needed during integration, validation and release. As Director of ADAS & Functional Safety, he helps partners turn an ambitious feature scope into a coherent engineering program: clear interfaces, explicit safety assumptions, a practical validation strategy and a team able to execute it.

Selected experience

ADAS system integration and validation

ADAS & Safety Technical Manager, Automotive OEM programs

His experience covers camera, short-, medium- and long-range radar, and ultrasonic sensing across traffic-jam assistance, sign recognition, adaptive cruise control, emergency braking, lane support and blind-spot warning. The work includes system design support, sensor alignment, object tracking, SOP test planning, FOTA validation and traceability reviews. This provides a system-level view of how perception, ECU software, vehicle networks and test evidence must work together.

Functional safety and AUTOSAR delivery

Functional Safety Manager, Safety-critical automotive software

Bill has led safety-critical software work involving ISO 26262, AUTOSAR Classic and the development of safety cases. His responsibilities have included FMEA, dependent-failure analysis, fault-tree analysis, technical reviews and customer guidance through safety activities. He connects safety requirements to implementation and verification so that the safety argument can be examined alongside the software and system behavior it describes.

Radar, vehicle components and embedded vision

Technical leadership, Radar validation, ADAS components and edge AI

Earlier work spans Bosch radar validation, vehicle-level ADAS and electrical/electronic component programs, and embedded vision development in Finland. Responsibilities range from CAN-based ECU integration and requirements-based testing to sensor packaging, DVPR/DFMEA, camera and radar calibration, object detection and tracking. This breadth supports discussions that cross software, sensing hardware, vehicle integration and the operational environment.

Engineering leadership and capability building

Architecture reviews, Technical mentoring, ADAS and safety training

Bill combines delivery leadership with structured technical training. His approach develops engineers who can reason about the full feature, investigate integration failures and explain the relationship between a requirement, an implementation decision and its verification. Partners can work with him on program scoping, design reviews, technical risk, team development and the practical coordination of safety and ADAS workstreams.

Education & Development

His academic background includes a Bachelor’s degree in Computer Engineering and a Master’s degree in Software Engineering with an AI specialization. Professional credentials and training include Functional Safety Engineer training in ISO 26262:2018 through TÜV SÜD (2024), Automotive Cybersecurity Engineer training in ISO/SAE 21434 through Omnex (2024), Advanced ADAS for Self-Driving Cars through the University of Toronto on Coursera (2025), and Test Driven Development for Embedded C (2018).

Collaboration

Bill is a strong fit for partners developing an ADAS feature or an integrated vehicle platform that needs both engineering depth and a clear delivery structure. Engagements can combine feature definition, architecture, perception and sensor integration, safety analysis, verification planning and technical mentoring. He works with the team to make complex decisions understandable, establish the evidence that matters and move systematically from a concept to an inspectable solution.

Full professional background
  • 14 years in embedded ADAS, functional safety, and technical program management, currently ADAS & Safety Technical Manager leading a 25-person team on an L2+/L3 ADAS validation program (radar SRR/MRR/LRR, camera, ultrasonic)
  • Career track record spans functional-safety leadership (Functional Safety Manager, 10-engineer team, AUTOSAR-based ISO 26262 compliance), technical leadership on radar/ACC validation (35-engineer team), and system-level ADAS/EE component engineering (Module Group Leader, 18–20 engineers) for global OEM and Tier-1 programs
  • Directs ISO 26262 (ASIL D) safety activities, FMEA/DFA/FTA risk mitigation, and safety-case development, guiding customer teams through certification
  • Owns FOTA validation planning, sensor-alignment/object-tracking perception support, and CAN-matrix/architecture design across the full L2+/L3 feature set (TJA, TSR, ACC, AEB, LKA, BSD, FCW, DOW)
  • Certified in Functional Safety Engineering (ISO 26262:2018, TÜV SÜD), Automotive Cybersecurity (ISO/SAE 21434, Omnex), and Advanced ADAS for Self-Driving Cars (University of Toronto)
  • Designs and delivers internal ADAS/AI training programs, building bench strength across engineering teams while staying hands-on with safety and perception architecture

Expertise

  • ADAS & Autonomous Driving (ACC/AEB/LKA/TJA)
  • ISO 26262 (ASIL D)
  • ISO/SAE 21434 Cybersecurity
  • Sensor Fusion & Perception
  • YOLO/OpenCV/CNN
  • Team & Program Leadership

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